TRAKta was founded on the belief that fashion should be both stylish and responsible.

With a multi-decade career in swimwear, founder and former Seafolly Design and Product Development Manager Natalie Weinhold set out to redefine luxury swimwear with purpose—where sustainability and style coexist.

TRAKta was born from her commitment to conscious creation: designing elevated, enduring pieces while rescuing existing textiles to reduce waste and divert premium fabrics from landfill.

“My mission is to minimize fashion waste and elevate our understanding of what can be achieved when creativity and a passion for sustainability come together.” Nat Weinhold, Founder

Natalie’s journey began at just 18, graduating from the Whitehouse Institute of Design before being mentored by Australia’s legendary “King of Swimwear,” Brian Rochford.

Her deep understanding of fit and function, paired with a dedication to thoughtful design, lives in every TRAKta piece. Each collection is a true expression of her signature aesthetic—contemporary silhouettes, considered detailing, and timeless craftsmanship.

At TRAKta, sustainability is more than a statement—it’s stitched into every seam.