ABOUT.

BEHIND THE BRAND.

With career in swimwear spanning 30 years, the former Seafolly product development manager Natalie Weinhold, consciously designed a collection of luxe swimwear using existing textiles to reduce fashion waste.

“My mission is to minimize fashion waste and elevate our understanding of what can be achieved when creativity and a passion for sustainability come together.” Nat Weinhold

Natalie's creations illustrate a pure reflection of her background. After graduating from the Whitehouse Institute of Design at the age of 18, the Australian "King of swimwear" Brian Rochford, personally took her under his wing.

Her swimwear expertise is evident in THE H2O EDIT collection, reflecting her contemporary style that is elevated by her meticulous attention to details. Each TRAKta collection is devoted to craftsmanship and quality of design using a sustainable approach.

REDUCE FASHION WASTE.

We have but one Earth.
Looking and feeling great should not have to come at her peril.

TRAKta uses existing textiles sourced from our ethical partners and upcycles them in an artistic way to create products of greater quality and environmental value.

TRAKta prevents these fabrics from becoming landfill. and is proud it does not contribute to the depletion of natural resources.

It is our responsibility to stop producing materials unnecessarily, think differently, and use creativity as part of a solution.

“Upcycling existing textiles is a responsibility and a creative challenge."
Nat Weinhold

THE TRAKta WOMAN.

You have a raw beauty that emanates from within your soul.
You are a powerful storm, that should not be underestimated.
You are incredibly brave and full of passion.
You are a wild instinctual creature, with a strong heart as tough as steel.
You are CONSCIOUS. you are CONTEMPORARY. and you are f#%king COOL.