So what is slow fashion?
The fashion industry used to have two seasons: hot and cold. Right now we’re up to over 50 seasons (or cycles) a year. This is called fast fashion.
New trends seem to popup over night causing giants brands to force labor without taking into account their employees, their health, their working conditions or the planet.
And then in a few months when the next cycle comes around, we toss what is “no longer in style”.
Where do you suppose those items end up? In landfills. Where they sit for decades because the materials do not break down. So for years and years those chemicals are leeching into the soil, our water and our air.
Slow fashion is a story to ending that “50 cycles a year” fad that the fast fashion industry has going on. Its a movement, a direction, a way of life. Its casting a vote to better future. One where people and planet are thriving.
TRAKta is doing its part to reduce fashion waste by creating contemporary collections using upcycled fabric, without any compromise to style, quality or the environment.
TRAKta's on-demand model produces only what has been sold to minimise unnecessary labor and unwanted stock. Each EDITION is ethically made in exclusive numbers limited to the availability of the upcyled material and is only produced to meet demand.
